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Successful Selling Requires Endurance – Part 2
A notable model of endurance is the rhino, which happens to be my favorite animal. Just as the rhino has three toes that support its enormous weight, sales leaders need three foundational blocks that together will carry their weight, giving them the support that makes endurance possible in their sales race. The rhino’s three essential toes of
Successful Selling Requires Endurance – Part 1
John Maxwell once said, “If we’re growing, we’re always going to be out of our comfort zone.” In sales, that is particularly true today in light of the ongoing financial crisis and recession. As salespeople and leaders, we must endeavor to always move outside our comfort zones and to lead our sales teams in this fashion as well.
To Outmarket the Competition, Run with the Rhinos
In a recessionary environment, it’s easy for companies to say, “Times are tough. Nobody’s making a living. Of course we expect a downturn in sales.” But companies with a rhino-like mind-set never take that attitude. Their mind-set is that they can make money in any economy. In fact, strategically minded companies with aggressive
