To Outmarket the Competition, Run with the Rhinos
In a recessionary environment, it’s easy for companies to say, “Times are tough. Nobody’s making a living. Of course we expect a downturn in sales.” But companies with a rhino-like mind-set never take that attitude. Their mind-set is that they can make money in any economy. In fact, strategically minded companies with aggressive marketing thrive during recessionary periods.
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